Hey Everyone! It’s Christine George, President of Marketing at RE/MAX Leading Edge with offices in Boston, Cambridge and all over Greater Boston. Welcome to Episode 9 of Real Estate Marketing! Today I’m giving you 3 tips on why your name is critical in building your personal brand!
I often get questions from successful agents and agents building new teams, “What should I call myself?” Or “What should my team name be? “ I consistently tell my agents, “Your name is your biggest asset. Use it to your advantage.” This is one area where I feel REALLY passionate. Here’s why,
Your Name is Unique to You
Your name is like marketing for your DNA. The reputation you’ve built is very securely tied to your name and the geographies or niches you specialize in get associated with you as well. The Andersen Team at RE/MAX Leading Edge has built a reputation for serving high-end clients and selling luxury homes and consistently ranks among the top 5 teams in New England.
Clients Remember Your Name
The process of buying or selling a home is so highly personal, that the experience and the service you provide to your clients has the opportunity to last a lifetime. Once you’ve made them feel amazing, they’ll never forget you. The Mike DelRose Team is a highly successful team here at RE/MAX Leading Edge. The team has built an incredible reputation around service and experience over more than 40 years. They are an icon in their main service area of
Watertown, Massachusetts and consistently rank among the top 10 in New England.
Your Name Gets the Client Reviews, Referrals and Raving Fans
At the end of the day, your clients are going to review and refer YOU, not anyone else. Most agents source more than 80% of their business from repeat customers and referrals. The David Banks Team in Portland, Maine is a shining example of phenomenal marketing and superior customer excellence, resulting in continued #1 market share in the Greater Portland market.
With all these benefits, why wouldn’t you proudly allow your name to represent your business? Chances are, it already does.
I’d love to know your opinion about personal branding. Leave me a comment below. If you like our Real Estate Marketing vlog, we’d LOVE it if you’d like, comment and share it, check us out at leadingedgeagents.com or like us on Facebook, Twitter, Instagram or LinkedIn. Thanks so much everyone, enjoy the rest of your day and we’ll see on the next episode of Real Estate Marketing.